GET CLEAR ANSWERS WITH COMPLETE DATA.
There’s no shortage of third-party solutions for analytics, for collecting and connecting data across devices and platforms. In fact, most enterprises employ multiple analytics tools in order to gather all the valuable customer data they need, analyze it, and apply it for real business impact.
"We evaluated all of the vendors in the tag management space and Ensighten was the clear winner"
-Nancy Cassutt, Internet Broadcasting
The first hurdle is putting analytics in place - everywhere and correctly, or else you'll be making decisions on half-truths. And then to get the most value from analytics, you have to test, adjust, compare, and act in real time. No easy feat when you're managing tags manually, dependent on IT cycles, and unable to define analytics data in a meaningful way.
Ensighten changes all that. Our tag management platform lets business users quickly and easily deploy complex analytics tags network wide in minutes, and gives brands more control over their data. Get your business questions answered faster and more accurately, and find out quickly what’s working and what’s not.
DEPLOY ANALYTICS FASTER AND EASIER
Ensighten makes implementing even the most complex analytics tags like SiteCatalyst and Webtrends, straightforward and painless. Defining and managing data is also simple and visual. This level of ease and control means you can turn your data into action and significantly improve results.
COMPARE VENDORS WITH ZERO IMPACT
Why do so many companies stick with their analytics vendor even though it’s not delivering? Because it is incredibly painful to get tags on and off pages and they’ve invested far too much time, money, and energy into defining analytics data. Ensighten solves all that. Easily A/B test different tools, switch effortlessly when you need to.
TAKE CHARGE OF YOUR ANALYTICS DATA
Ensighten hands you the keys to the data collected by your analytics tool. With Ensighten Activate™, a suite of visual tagging and data management capabilities, marketers can access, define, and control analytics data in a way not previously possible. Ensighten Activate™ enables more accurate analytics, enhanced segmentation, profiling, targeting and personalization.
EXTEND ANALYTICS BEYOND THE WEB
If you’re only tracking wired web interactions, you’re not getting the whole picture. Ensighten unites marketing initiatives and data collection across all digital channels and platforms – web, mobile, apps, video and more. This means you’re pulling information from a large and diverse swatch of consumers, allowing you to create more targeted marketing messages. And the data you collect can be fed into any analytics platform for further assessment and insight.