Get back to business.
The most engaging online experiences rely on hundreds of digital marketing tags that track, measure and collect critical customer information – information used to optimize, increase conversion rates, and grow businesses. Tags are the critical link for business intelligence through every digital touchpoint.
What you may not realize is that tag chaos impacts your bottom line. Marketing and IT organizations are sluggish and ineffective. Time and money is wasted in repeated and routine tagging busywork, instead of exploring the customer engagement opportunities afforded by more advanced tagging strategies.
Enter Ensighten. Ensighten's industry-leading tag management platform allows marketing teams to manage any and all tags through a single, intuitive interface.
Ensighten is trusted by global enterprise brands like Sony, Microsoft, United Airlines, Symantec, Subaru, and T-Mobile, to supply critical digital marketing infrastructure.
CONTROL SERVICES COSTS, GET A TRUE PICTURE OF ROI
"Ensighten’s experience of working with leading online global brands has been a huge benefit to us."
- Jason Bennett, RAC
Ensighten hands you the keys to more cost-effectively manage all your digital marketing service providers and the data they collect. Deploy, test, compare and switch more easily. With a clear picture of performance results, you can make the right choice for your business and avoid vendor lock-in.
HARNESS YOUR DATA FOR BETTER INSIGHT
Digital marketing services capture your visitor data to provide you with valuable information and analysis. But that data is defined in their own terms, making it extremely challenging for any other system to understand it. Ensighten exposes the goldmine that is visitor data, letting you define and control it in ways that make sense for your business. Apply it in real time for more precise targeting, deeper segmentation, personalization, and other tactics that will give you an edge.
REFOCUS MARKETING AND IT ON THE RIGHT PRIORITIES
Ensighten drives efficiency into all aspects of tag management, streamlining cumbersome workflows and removing dependencies that cause delays. Marketing and IT/dev can each focus on what they do best. Productivity goes up, costs go down, and your organization can go back to innovating without the procedural hassles of tag management.
SUPPORT YOUR FUTURE STATE
Whether you’re starting with a few simple conversion pixels or you’re already using sophisticated optimization tags, Ensighten supports your evolution. It was designed to scale up and across seamlessly to support your expanding digital footprint. No architectural limitations means it is well-equipped to serve your business for the long haul.