Eliminate tag chaos, zero in on your customer.
"We can now deploy marketing tags across any part of our sites in a matter of days rather than weeks."
-Ben Sidebottom, MoneySupermarket
Now more than ever, it’s great to be a digital marketer. New technologies let you orchestrate exciting consumer experiences while driving the bottom line in meaningful ways. From tools to content to platforms, there are countless ways to build not just “the” killer campaign, but many, many killer campaigns. Simultaneously. Globally. All powered by tags, of course, and accompanied by more than just a little chaos.
And with great power, comes great responsibility. That’s where Ensighten comes in.
Ensighten brings order and meaning to your digital marketing program. It simplifies your world, while bringing you closer to the individual customer. As in, personalization: giving every single visitor a customized brand experience every time. Innovative brands are reaching this level of one-to-one communication. Real-time tag management and data management capabilities from Ensighten help you get there.
COMMAND YOUR DIGITAL MARKETING ENVIRONMENT
Ensighten centralizes control of tagging for efficiency and consistency. Manage all your digital marketing tags from a single interface. Know where all your tags are and what they are doing. Coordinate the tagging efforts of all internal and external marketing teams across all domains and devices.
MAKE FRIENDS WITH IT AND BE MORE AGILE
Ensighten makes it easy for marketers to add, remove, and modify any digital marketing tag or pixel, without Javascript and without waiting for the next website release cycle. You’ll be less dependent on IT/Dev for routine tagging maintenance and they’ll love you for it. Adjust live campaigns and launch critical tests at will, without typical process bottlenecks.
EASILY MASTER ADVANCED TAGGING STRATEGIES
If you’re anxious to try more sophisticated techniques, Ensighten will get you there. Our powerful platform allows you to tune and aim tags more accurately so you can run successful personalization, optimization and MVT programs. We also make it incredibly easy to create a data layer for even more optimization possibilities.
MAKE SMARTER CHOICES TO BOOST MARKETING ROI
Ensighten gives you the information you need to make better decisions based on results. Understand how efficient your marketing dollars are and the impact those dollars have on customer experience. More accurate attribution and affiliate tracking, zero-impact vendor comparisons, more comprehensive analytics data, easy A/B testing, real-time tag changes and instant results. It all adds up to greater marketing ROI.
PUT YOUR DATA TO GOOD USE
Why should your vendors have all the fun? Retargeters, ad networks, and others services collect a lot of valuable information on your customers when they are on your site, off your site, using your app, and more. Ensighten gives you the power to harness this data and put it into action for improved personalization and optimization.