• Library

    Become a tag management expert.

Tag Management 101

New to tag management? Start by reading this brief overview.

Research

  • Forrester Research: Understanding Tag Management Tools & Technology

    Results and commentary on Forrester's inaugural research survey of tag management users. Find out what digital marketers say about tagging, tag management systems, and more.

  • 451 Group Report

    Martin Schneider profiles Ensighten, concluding “To us, Ensighten provides a valuable service. The number of website tags is only going to grow as social media tools, widgets and deeper analytics tools become more prevalent.”

Whitepapers

  • Empowering Optimization with Tag Management

    The experts at Web Analytics Demystified describe the challenges with optimization programs and share best practices, including how leveraging a Tag Management System (TMS) makes optimization easier and produces better results.

  • Tag Management Fundamentals for Digital Marketers

    The modern enteprise relies on numerous 3rd-party digital marketing services, in the the form of JavaScript “tags” on web pages. This whitepaper outlines how Tag Management Sytems (TMS) overcome tag-related challenges such as slow page load, decreased marketing agility, and increased privacy compliance risk.

Case studies

  • Sony, Symantec, Ice: Empowering Optimization

    Download this new report to learn how Sony, Symantec, and Ice.com are leveraging Ensighten’s Tag Management System (TMS) as the foundation of their optimization programs.

  • Purina Case Study

    See how implementing Ensighten Manage changed the way Purina does online marketing.

Product info

Tools

  • ROI Calculator

    From our rich client base – hundreds of sites – we’ve gathered the most useful metrics and turned them into a comprehensive ROI calculator.

  • RFI/RFP Template

    Based on numerous engagements with customers, we have compiled the most common questions into this comprehensive Tag Management System RFP template. Download it now and accelerate your search for the right TMS technology and vendor.

Videos

Infographics

  • Ensighten Privacy Infographic

    As advertisers develop more sophisticated online tracking tools, government and consumer groups are pushing for stricter privacy standards. Do Not Track, the web tracking opt-out movement in the U.S. is gaining ground as a government-backed industry standard. In Europe, it’s already the law.