Increasing Marketer Dependence on Web Tags Fuels 10X Growth at Ensighten
Benefits of streamlined tag management, coupled with heightened awareness about customer-privacy protections such as Do Not Track and European cookie legislation, drive record sales of Ensighten’s tag management technology at top global brands.
CUPERTINO, Calif., April 24, 2012: Ensighten, innovator of enterprise tag management and visitor privacy solutions that optimize web analytics and digital marketing performance, served more than 45 billion tags to the websites of some of the world’s top marketers during the first quarter of 2012. This represents a ten-fold increase compared the same quarter of last year. This exponential growth was fueled by record sales during the quarter as some of the most successful global companies—including Comcast, Las Vegas Sands, Money Supermarket, Motorola, Symantec, United Airlines and Whirlpool—selected Ensighten’s advanced tag management technology to accelerate their websites and enable their online marketing teams to optimize their digital marketing campaigns and be better positioned to conform with emerging data privacy laws.
@ensighten served 45+ billion tags to the websites of some of the world’s top marketers in Q1 2012. #tagmanagement #donottrack #ePrivacy
Marketers rush to address consumer-privacy concerns
Record sales and customer acquisition have precipitated a hiring surge at Ensighten, with headcount doubling from 20 employees over the last six months, particularly in sales, marketing and product development. Des Cahill was recently appointed VP of marketing, with Dave Saxon joining from Adobe as Ensighten’s VP of partnerships. Additional former Adobe employees have swelled the ranks of Ensighten’s sales team.
The company recently quintupled space at its California headquarters, moving to new offices in Cupertino. “Our new location gives us the runway we need for our continued rapid growth. The tremendous increase in our tag delivery traffic is just one of many indicators of the demand for our enterprise-grade tag management and privacy solutions,” said Josh Manion, CEO of Ensighten. “We’re also looking to open offices abroad so we can better service our multinational customers locally.”
“We’re seeing an incredibly positive response from top marketers and etailers across all sectors who want the benefits of tag management—increased business agility and significant improvements in page load performance—from the category leader, Ensighten,” said Des Cahill, Ensighten’s VP of marketing. “In addition, increased enterprise awareness of the need to comply with national and international privacy law, like the EU ePrivacy Directive, is driving marketers to implement Ensighten Privacy, which offers fine-grained control over the data collection by all tags on their website—both inside and outside Ensighten’s TMS—to ensure complete and ongoing privacy compliance.”
Ensighten’s enterprise tag management and privacy solutions enable the world’s largest enterprises to manage their websites more effectively. Ensighten’s industry-leading tag management platform replaces hundreds of lines of code per Web page with a single line of code, and empowers marketers with an easy-to-use web interface to quickly add, remove or manage any third-party service — such as Web analytics tags or advertising pixels. Ensighten’s global Tag Delivery Network serves over 150 billion tags annually to over 13,000 Web domains, accelerating page load times and handling more than $16 billion in ecommerce for top brands that include A&E Networks, LendingTree, Lenovo, Microsoft Stores, Monster, Sony, and Subaru. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.